Feb 122012
These are two Spots due to run on World News in commercial air time this March. The Promos are for the recently renamed charity ‘BBC Media Action’.
Both were filmed in a very short space of time, with around 30 mins to get all the b-roll material each time.
4 Responses to “My Media Action TV Spots”
Comments (4)
Hi Chip,
I think I log n captured in FCP 7 then pulled the footage into FCP-X as ProRes. I didn’t want huge amounts of space taken up with redundant ProRes files and I didn’t want to edit with h264 so I could get better results grading. In fact the ability to get good grades and sound was the main reason for using FCP-X.
The vignetting control is fantastic, the interface is better than any other software I’ve used included including Color and MB Looks. You don’t quite have the ultimate control as those options but in my book a well designed interface is often more important.
At the time I was editing in a hotel room in Dhakar thinking it was just the rough mix but it pretty much went through editorial, compliance and to air as is.
Since this I’ve done other projects where I’ve done the edit in FCP-7 and imported into FCP-X for polishing, knowing I still have flexibility if clients want changes. (https://vimeo.com/37942024) This is mainly due to not having fast enough macs or laptops at the moment to let FCP-X properly fly. But I feel it’s definitely the future for a huge part of the industry.
The main problems with FCP-X still at the moment are that sound mixing is still far more fiddly than going out to Pro Tools and Media Management for anything other than a single user environment is pretty hopeless. But I’m sure solutions will eventually come….
In a couple of days you will be back to FCP 7 as most FCP 7 ediotrs are doing.FCPX is very unstable, make a couple of mistakes one after the other and there is no way back after closing it. If it hangs (as it will do almost daily) you are in danger of loosing hours or days of work.Your system will collapse rapidly, as FCPX takes all the resources of the system. Background rendering is a bit of a joke actually Editing in FCP 7 with ProRes is much smoother and much faster than editing with FCPX (in my and others peoples experience)Audio gets clunky all the time. The timeline does not respond as it should, again and again get painly slow moving around in the timeline Projects in FCPX after FCPX hangs (and it will almost daily), get easily disconnected from media, and there is no way to connect them back ( yes, the re-link mode does not work either).Editing with more than one track, is a nightmare if you use a external sync audio. You cannot link the audio to the base track. When it gets out os sync you want be notice by FCPX.You cannot add (without a cumbersome workaround) audio transitions.There is no transparency controls direct on video clips, you have to do again a cumbersome click there and there to do what it takes seconds in FCP 7, and you don’t see the state in the clip.Media Management which should be a stark point, is not that easy to understand. Render files takes huge amount of space for reasons no one understands. I edited a 500 mb clip, and it took 15GB of Rendering for that with no effects applied on the timeline what so ever.It doesn’t matter what they say, FCPX is a beta product, highly unstable. And so as it is, cannot be taking seriously in any production facility. By the way, do not try to edit in multicam, multitrack multiaudio project, it will drive you nuts editing and cutting in it’s bloody Magnet timeline in less than a day That’s my experience. I went back to FCP 7 Premiere Pro is fast and with a lot of Post- Production features, but I find it’s concept of cutting is very very poor comparing it to FCP 7. Cutting is what we do to tell stories.I’m studing now closely AVID MC, it seems they really take seriously the cutting process and I understand now why Premiere Pro is not being taken seriously in the studios, the cutting in PP is just plain horrible comparing to FCP 7 and AVID MC IMHO.Shame on Apple for doing what they are doing, the way they are doing it. Replacing a stable, well known and praised Production Suite for a kindergarden unstable all-in-one beta product, without any prior notice and leaving studios, production facilities, education and training centers which have spent huge amounts of money on their products in the cold.This will affect this company not probably in their pocket in short term, but their credibility as a company which products can be trusted in a profesional environment is GONE !Many people using FCS use Logic, use Aperture, use Macs.. who tell many others to use Macs to use their products that’s now gone. And this will affect them in one way or another.Will see my 2 a2
Great videos, and please leave details on how your edit in FCPX was. I am using it exclusively now and I have written tutorials about my workflow. After months of hating it, I finally embraced it into my workflow.
Tape is still being used, but is it because of ietnria? Acquisition, storage and delivery systems should be moving to digital. Surely that would make searching, retrieval and distribution easier. Even the Beeb would save a fortune not having to dupe tapes.It’s not because of internia, it’s because of infrastructure and capital investment. The other thing to think about is that tape delivery still comes in different flavours DigiBeta (widely used as an acquisition and programme delivery medium), HDCAM for High Def and even stuff like DVCAM which is heavily used for news. I have a friend who’s a freelance TV news cameraman and he’s planning to upgrade to XDCAM-EX only when his many broadcast and agency clients call for it . He works for lots of broadcasters and other clients all over the place and a format like DVCAM is still a safe bet for playback and ingest into a news server environment. He shoots and cuts stories onsite and FCP 7 is his main workhorse app, capturing via FireWire from his Sony DVCAM camera or ingesting from XDCAM when necessary. He’s looked at the workflow (or lack of) with FCP X and has decided that his next update will be to Avid Media Composer.Funny thing is that I actually don’t dislike FCP X. My main problem is that Apple is masquerading it as a Pro product and as in the cases mentioned above it isn’t. Yet.By the way, I read Kesey’s The Electric Kool Aid Acid Test back in the early 70s, so the reference to Merry Pranksters hit first time. You might be right!!! Colin